21 February 2012 - 1:02pm | posted by | 0 comments

Infographic: Women 3% more likely to share about brands on social media

Infographic: Women 3% more likely to share about brands on social mediaInfographic: Women 3% more likely to share about brands on social
Infographic: Women 3% more likely to share about brands on social media

Research by uSamp has found that 77.9% of women will share information about brands they like, compared with 74.2% of men.

However, the survey of 600 adults in the UK found that women are less likely to share their personal photos, relationship status, income, political status and phone number than men.

It was discovered that 50.3% of men and 49.7% of women over 18 use social media.

Gaelle Normand, MD of uSamp in Europe, said: “It’s interesting that women who are usually thought of as communicators, are more reserved on social media than men.

“However, it seems the stereotype of women loving to shop has some basis in fact: this was the one area in our research where women were more open than men.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

printMAX eCommerce site

31/03/2015
Large format printer retailer, printMAX, asked us to update...

XBOX XMAS WISHLIST

31/03/2015
The pre-Christmas buzz on xbox.com was aimed squarely at...

Meet the agency that's been profitable every year for 35 years

31/03/2015
Tayburn is the only agency to be included in the top 10 for...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...