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Infographic: Women 3% more likely to share about brands on social media

Research by uSamp has found that 77.9% of women will share information about brands they like, compared with 74.2% of men.

However, the survey of 600 adults in the UK found that women are less likely to share their personal photos, relationship status, income, political status and phone number than men.

It was discovered that 50.3% of men and 49.7% of women over 18 use social media.

Gaelle Normand, MD of uSamp in Europe, said: “It’s interesting that women who are usually thought of as communicators, are more reserved on social media than men.

“However, it seems the stereotype of women loving to shop has some basis in fact: this was the one area in our research where women were more open than men.”

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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