21 February 2012 - 2:13pm | posted by | 1 comment

ESPN drops Paddy Power’s ‘transgendered ladies’ advert

ESPN will no longer show the Paddy Power advert inviting viewers to spot the ‘transgendered ladies’ in the crowd during the Cheltenham racing festival.

The ad, which has so far been broadcast by Sky Sports and will also be shown on Channel 4, has led to 473 complaints to the ASA from people saying it incites transphobia.

A spokesperson from ESPN said: "We've reviewed the commercial in question, and have made an internal editorial decision that it will not run on ESPN.”

The ad, which was passed by Clearcast, offers to make Ladies' Day "even more exciting by adding some beautiful transgendered ladies: Spot the stallions from the mares".

Paddy Power has said that the ad was just "mild-mannered fun".

UPDATED: Channel 4 and Sky have now pulled the ad, despite saying that they would continue to air it.

Comments

22 Feb 2012 - 10:27
Carolynne's picture

Paddy Power has so much form for getting into trouble with ads that it can't be accidental. They've got huge mileage- again! The ASA can't stop this happening again. Paddy Power 3 - System 0

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...