21 February 2012 - 2:13pm | posted by | 1 comment

ESPN drops Paddy Power’s ‘transgendered ladies’ advert

ESPN will no longer show the Paddy Power advert inviting viewers to spot the ‘transgendered ladies’ in the crowd during the Cheltenham racing festival.

The ad, which has so far been broadcast by Sky Sports and will also be shown on Channel 4, has led to 473 complaints to the ASA from people saying it incites transphobia.

A spokesperson from ESPN said: "We've reviewed the commercial in question, and have made an internal editorial decision that it will not run on ESPN.”

The ad, which was passed by Clearcast, offers to make Ladies' Day "even more exciting by adding some beautiful transgendered ladies: Spot the stallions from the mares".

Paddy Power has said that the ad was just "mild-mannered fun".

UPDATED: Channel 4 and Sky have now pulled the ad, despite saying that they would continue to air it.

Comments

22 Feb 2012 - 10:27
Carolynne's picture

Paddy Power has so much form for getting into trouble with ads that it can't be accidental. They've got huge mileage- again! The ASA can't stop this happening again. Paddy Power 3 - System 0

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...