21 February 2012 - 8:38am | posted by | 0 comments

Ericsson set to unveil latest M-commerce portfolio

Ericsson set to unveil latest M-commerce portfolioEricsson set to unveil latest M-commerce portfolio

Mobile technology company Ericsson has announced the launch of new services within its M-commerce portfolio, which will aim to grow the use of the m-wallet alongside strategic partners.

The unveiling of a new suite of m-commerce solutions has been made ahead of this year’s Mobile World Congress, which will aim to increase connectivity between m-commerce and the financial world through mobile devices, with the Ericsson Converged Wallet and Ericsson Merchant Wallet, which will both be showcased at the Congress.

The Ericsson Converged Wallet claims to be able to ‘unlock the potential of the m-wallet for operators and financial institutions’ by converting the accounts of over a billion consumers already using Ericsson Billing & Charging Solution.

The Ericsson Merchant Wallet service, meanwhile, will aim to help provide large Internet brands and merchants with a solution for payments including payments; virtual currency transactions, loyalty points.

Adam Kerr, head of M-commerce for Ericsson, commented: "This is an exciting time for the m-commerce industry, which is expected to process over USD 800 billion globally by 2016*. At Ericsson M-commerce we are in a unique position to work with strategic partners to kick-start the next wave of growth of the M-commerce eco-system."

"Right now we are very focused on providing services that give our partners across the eco-system a fast route to provide their consumers with more m-wallet and platform independent services and greater payments choice. Through our enhanced suit of services we will enable partners to get closer to their customers through differentiated wallet services that connect and add value to their consumers," he added.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum DREAM Awards

02/06/2015
Not only do brands need big ideas, they need big ideas that...

The Future Factory: Winning New Business Via Email

02/06/2015
The Future Factory, new business generating agency based in...

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...