The first national TV campaign for housebuilder CALA Homes is currently running as part of an integrated campaign.
Developed by Clear Marketing, the 30 second TV ad has begun running across STV and the Good Food Channel as part of the housebuilder’s ‘The Time is Now. Just Ask CALA’ integrated campaign, that includes radio, press, DM and online.
Matthew Mitchell, client services director for Clear Marketing Scotland, commented: “In recent years, CALA’s commitment to its strategically-driven marketing programme has paid dividends. The commercial reflects CALA’s growing stature within the UK homes market and the decision to go on national TV for the first time in such a crucial selling period underlines this. CALA’s award winning design credentials mean that this is very much a move to aspire to and the commercial underlines the fact that with the offers available, CALA can make it happen.”