Two of Britain’s biggest brands, Hackett London and Aston martin, are teaming up to launch a new campaign created by BSTREET London.
It will be the luxury menswear retailer’s first ever global campaign and will see them give away an Aston Martin V8 Vanquish to one lucky punter.
Hackett's Managing Director, Vicente Castellano, said, "This is our first major promotional campaign that will also be a world first. BSTREET have offered outstanding creativity and customer insight whilst having the network to deliver our campaign in record time."
BSTREET's Managing Director, Nigel Owens added, “We are proud to be working with such an “Essentially British” brand in Hackett London, to deliver a global retail world first across multiple marketing disciplines.”
The campaign will run in ten countries from late February and will include a retail, digital and social media presence.