Schweppes Abbey Well is celebrating the fact that it is the official water for the London 2012 Olympics with a packaging redesign.
Created by Kontrapunkt in Copenhagen, the new packaging aims to promote the British heritage of the water brand, which is bottled from a single, naturally protected source in Northumberland.
The new look will be supported in-store with POS backing, with further activity set to run ahead of the Olympic Games.
Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “We’re excited to be revealing a contemporary new look for Schweppes Abbey Well and celebrating the brand’s British roots ahead of the Olympic Games.
“As the only bottled water available for sale at Olympic and Paralympic venues, we’re looking forward to refreshing consumers as they enjoy a busy summer of sport.”
Schweppes Abbey Well will be the only packaged water available at the London 2012 Olympic and Paralympic Games and is predicted to make up around 40% of all Coca-Cola Great Britain products sold during the Olympic Games.