20 February 2012 - 12:11pm | posted by | 0 comments

Schweppes Abbey Well celebrates Olympic water status with Kontrapunkt redesign

Schweppes Abbey Well celebrates Olympic water status with Kontrapunkt redesignSchweppes Abbey Well celebrates Olympic water status with Kontrapunkt

Schweppes Abbey Well is celebrating the fact that it is the official water for the London 2012 Olympics with a packaging redesign.

Created by Kontrapunkt in Copenhagen, the new packaging aims to promote the British heritage of the water brand, which is bottled from a single, naturally protected source in Northumberland.

The new look will be supported in-store with POS backing, with further activity set to run ahead of the Olympic Games.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “We’re excited to be revealing a contemporary new look for Schweppes Abbey Well and celebrating the brand’s British roots ahead of the Olympic Games.

“As the only bottled water available for sale at Olympic and Paralympic venues, we’re looking forward to refreshing consumers as they enjoy a busy summer of sport.”

Schweppes Abbey Well will be the only packaged water available at the London 2012 Olympic and Paralympic Games and is predicted to make up around 40% of all Coca-Cola Great Britain products sold during the Olympic Games.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...