brings in APS Group for site's first direct mail campaign

Price comparison website has appointed APS Group to undertake its first direct mail campaign.

The appointment will see the Greater Manchester marketing company tasked with both the creative and print management for the project, which will focus on the company’s car insurance customers.

David Dodd, account director for APS Group, commented: “We’re really proud to have the chance to work on this campaign, especially as this is the first time that has experimented with direct mail. We felt confident throughout the competitive process because of our extensive experience in the financial services industry and because of the creative ideas we were able to put forward for both this and future campaigns. We hope that this is the start of a long and successful partnership with”

The above-the-line campaign has been developed by Mother London.

Staff Writer

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