17 February 2012 - 4:06pm | posted by | 0 comments

Life creates new press ad campaign for bike tyres brand Schwalbe

New ads for SchwalbeNew ads for Schwalbe
Life creates new press ad campaign for bike tyres brand Schwalbe

Birmingham agency Life has created a new press campaign for bike tyre manufacturers Schwalbe.

The campaign will launch at the end of this month and is due to appear in a wide range of cycling publications internationally throughout 2012.

Life explained that as Schwalbe's tyres - such as Nobby Nic, Ultremo and Dirty Dan - are more famous among cyclists than the brand itself, it came up with the proposition, 'For every surfance there's a Schwalbe'.

David Poole, managing director at Life Agency, said: "Roadies and mountain bikers are well informed and eager to try new products that they believe will enhance their riding, so it’s important to create and maintain a strong brand image and tone that cuts through."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...