17 February 2012 - 4:06pm | posted by | 0 comments

Life creates new press ad campaign for bike tyres brand Schwalbe

New ads for SchwalbeNew ads for Schwalbe
Life creates new press ad campaign for bike tyres brand Schwalbe

Birmingham agency Life has created a new press campaign for bike tyre manufacturers Schwalbe.

The campaign will launch at the end of this month and is due to appear in a wide range of cycling publications internationally throughout 2012.

Life explained that as Schwalbe's tyres - such as Nobby Nic, Ultremo and Dirty Dan - are more famous among cyclists than the brand itself, it came up with the proposition, 'For every surfance there's a Schwalbe'.

David Poole, managing director at Life Agency, said: "Roadies and mountain bikers are well informed and eager to try new products that they believe will enhance their riding, so it’s important to create and maintain a strong brand image and tone that cuts through."

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