17 February 2012 - 3:05pm | posted by | 0 comments

KFC launching £4m ‘his and her’ campaign to promote BBQ Rancher

KFC launching £4m ‘his and her’ campaign to promote BBQ RancherKFC launching £4m ‘his and her’ campaign to promote BBQ Rancher

KFC has announced that it is to screen ‘his and her’ ads to promote its non-fried BBQ Rancher burger, as the brand aims to appeal to a female demographic.

The £4million marketing campaign, launching this month, will include two TV ads by BBH, as well as outdoor advertising.

Jennelle Tilling, KFC president of marketing for UK and Ireland, said: "The BBQ Rancher provides us with a great opportunity to deliver a product that both men and women will enjoy, delivering a lighter option which still has the great taste that people expect from KFC.

"It's an exciting opportunity for customers to try something new and the BBQ recipe from the Colonel's cookbook provides a unique twist; this isn't just any BBQ sauce, it has a genuine story behind it."

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...