17 February 2012 - 3:05pm | posted by | 0 comments

KFC launching £4m ‘his and her’ campaign to promote BBQ Rancher

KFC launching £4m ‘his and her’ campaign to promote BBQ RancherKFC launching £4m ‘his and her’ campaign to promote BBQ Rancher

KFC has announced that it is to screen ‘his and her’ ads to promote its non-fried BBQ Rancher burger, as the brand aims to appeal to a female demographic.

The £4million marketing campaign, launching this month, will include two TV ads by BBH, as well as outdoor advertising.

Jennelle Tilling, KFC president of marketing for UK and Ireland, said: "The BBQ Rancher provides us with a great opportunity to deliver a product that both men and women will enjoy, delivering a lighter option which still has the great taste that people expect from KFC.

"It's an exciting opportunity for customers to try something new and the BBQ recipe from the Colonel's cookbook provides a unique twist; this isn't just any BBQ sauce, it has a genuine story behind it."

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...