Cello Group's Farm to merge with Inferno

Farm’s staff will also work on Inferno’s recent client haul with companies such as NSPCC and Legal and General.

Robinson and Lee will report to Inferno’s chief creative officer Al Young, with the pair becoming executive creative directors of Inferno, while Young will become chief creative officer.

Lee commented "We have been looking for a way to offer our clients and our people a deeper and richer level of service and the chemistry with Inferno was irresistible. Inferno is one of the most exciting agencies in London at the moment and it’s catapulted itself into the ad industry Premiership. Culturally, our clients and our people are in exactly the same place as theirs."

Andy Cairns, managing director of Inferno; added: “Inferno has had a storming couple of years but even by our standards 2012 has been epic so far, with two major pitch wins. When the opportunity for the Farm guys to join Inferno presented itself, we grabbed it with open arms. We know they’ll make an exciting addition to our creative offer and their client list has some great brands on it.”

Farm will close on 1 March after nearly 13 years in existence.

John Rowley, group managing director of Cello said:“Owen and Gary have been outstanding for us over the last couple of years and we’ll be sorry to see them go. We wish them the best of luck for the future."