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PETA ad on how becoming vegan can make you ‘bring it like a tantric porn star’ criticised

The latest PETA ad, featuring a woman with an injured neck because her boyfriend turned vegan and now he can ‘bring it like a tantric porn star’ has received a lot of criticism online.

The ad directs people to bwvaktboom.com (boyfriend went vegan and knocked the bottom out of me).

Created by Matter, the ad has led to PETA trending on Twitter, with comments such as ‘Because loving animals means hating women.’ ‘“Knocked The Bottom Out of Me”? Knock it off, @PETA.’ And ‘As a note to PETA: good sex rarely, if ever, results in hospitalisation. #doingitwrong’.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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