The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

February 16, 2012 | 1 min read

The latest PETA ad, featuring a woman with an injured neck because her boyfriend turned vegan and now he can ‘bring it like a tantric porn star’ has received a lot of criticism online.

The ad directs people to bwvaktboom.com (boyfriend went vegan and knocked the bottom out of me).

Created by Matter, the ad has led to PETA trending on Twitter, with comments such as ‘Because loving animals means hating women.’ ‘“Knocked The Bottom Out of Me”? Knock it off, @PETA.’ And ‘As a note to PETA: good sex rarely, if ever, results in hospitalisation. #doingitwrong’.

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