Nationwide has unveiled a campaign ,created by Kitcatt Nohr Digitas, to promote its new Select credit card as “the only credit card you need”.
The campaign, which includes direct mail, email and statement inserts, targets existing Nationwide customers who use a Nationwide FlexAccount as their main current account.
Alastair Pegg, head of brands and marketing at Nationwide, said: “When we say “We’re on your side”, we really mean it. That’s why we’re offering our FlexAccount customers our new Select Credit Card. With the great benefits it offers, it’s the only card they’ll need in their wallet.”