Online media intelligence company Meltwater has announced a strategic partnership with Strutta Media, developer of social marketing applications and analytics.
Meltwater hopes that through this partnership it will deliver a more robust social media marketing offering, helping companies to more effectively engage with their key stakeholders. The partnership will allow Strutta to strengthen its position in North America and scale to other markets around the world.
Niklas de Besche, executive director of Meltwater Buzz, said: “As more organisations move customer promotions and digital marketing to social channels, understanding the subsequent impact on your brand becomes an integral element of a successful marketing campaign.
“This partnership represents an expanded focus for Meltwater, and by leveraging a category leader like Strutta, we’re positioning ourselves as one of the most powerful and unique social media marketing companies out there.”
Ben Pickering, CEO for Strutta, said: “Partnering with companies such as Meltwater is our gateway to a broader audience. They have a proven track record for delivering solutions to a diverse range of clients that can take advantage of our social marketing applications. By partnering with a leading company like Meltwater, we’re validating our social solutions are best of breed.”