M.A.C Cosmetics is promoting its sponsorship of London Fashion Week through 145 branded taxis in London.
M.A.C agreed the month-long deal with Ubiquitous to support its role as official makeup brand of London Fashion Week, which begins tomorrow.
Belinda Pickford, general manager for M.A.C Cosmetics in UK and Ireland, said: “As official makeup brand of London Fashion Week we are looking forward to another unforgettable season of makeup artistry. Our team of international artists and creative masterminds will be working backstage throughout the capital, where technique and artistry are admired and cutting edge trends will be set. Working with Ubiquitous provides the perfect creative platform to illustrate our involvement and highlight that M.A.C epitomises fast moving fashion.”
The taxi campaign was designed to complement its other advertising channels during the fashion week, which include print, in-store and online.
Andrew Barnett, MD at Ubiquitous, added: “Our partnership with M.A.C perfectly reflects our Icons on Icons ethos and we’re delighted that M.A.C recognises taxi advertising as a great channel to leverage its sponsorship of London Fashion Week. Taxis have always been an iconic part of the capital and represent a high-quality advertising format for brands who want a highly polished and creative way to reach consumers.”