Russell Speed, creative director at TBWA\Paling Walters, tells The Drum he's hoping to be surprised when he judges this year's Chip Shop Awards - the international creative awards scheme with no limits or rules.
Why do you think events like the Chip Shop Awards are important?
Beyond being a great showcase for under exposed talent, the awards force creative teams to confront the question of “how good are we?” No agency or client personnel can be used as an excuse for not getting something great out the door. The upside is that teams can fully commit to their own creative ideals.
What do you think makes the ultimate Chip Shop Awards ad?
Part of the Chip Shop entertainment is when a less advertised product has had serious creative hours devoted to it.
What criteria will you apply on the judging panel?
I usually ask, how surprising is it?
What’s the greatest barrier to creativity today?
I am not a fan of instant “Like/Dislike” mechanisms. Creativity can feel like an ill-considered popularity contest. Sitting on the jury, it will be fun to discover if the majority vote goes to the best pieces of work.
The Chip Shop Awards are open for entries until 16 March. For more details and to submit your entry visit the Chip Shop Awards website.