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Judge Russell Speed tells us what he will be looking for from Chip Shop Awards entrants

Russell Speed, creative director at TBWA\Paling Walters, tells The Drum he's hoping to be surprised when he judges this year's Chip Shop Awards - the international creative awards scheme with no limits or rules.

Why do you think events like the Chip Shop Awards are important?

Beyond being a great showcase for under exposed talent, the awards force creative teams to confront the question of “how good are we?” No agency or client personnel can be used as an excuse for not getting something great out the door. The upside is that teams can fully commit to their own creative ideals.

What do you think makes the ultimate Chip Shop Awards ad?

Part of the Chip Shop entertainment is when a less advertised product has had serious creative hours devoted to it.

What criteria will you apply on the judging panel?

I usually ask, how surprising is it?

What’s the greatest barrier to creativity today?

I am not a fan of instant “Like/Dislike” mechanisms. Creativity can feel like an ill-considered popularity contest. Sitting on the jury, it will be fun to discover if the majority vote goes to the best pieces of work.

The Chip Shop Awards are open for entries until 16 March. For more details and to submit your entry visit the Chip Shop Awards website.

Related Award

Now in their 14th year, The Chip Shop Awards continue to recognise creativity with no limits and no rules. It's an international creative awards, open to anyone with great ideas.

Are you capable of unhindered creative work? What would you do with total free reign of the advertising world? Whether a student, a junior, a freelancer or the top creative director in all the land – you can enter. 

Here is YOUR chance to roam free with our incredibly random and imaginative categories. The categories are altered every year to keep them fresh, funny and feisty.  But make no mistake: this isn’t all knob gags! We live for creativity. Some of our best entries portray a powerful advert that should make the biggest brands sit up and reconsider their advertising agency spend!

We only work with the finest judges. 2016’s panel consist of Arc WW, Sunshine, Mr. President, Innocent Drinks and One Minute Briefs  to name but a few. Top executive creative directors love these awards as they too, enjoy total creative freedom and love to see how deep your imagination can go...

Check out our previous judges to see how big this thing goes...

Entry deadline: 1 April 2016
Awards ceremony: 9 June 2016

 
 
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