15 February 2012 - 2:33pm | posted by | 0 comments

Uncle Ben’s to launch ‘Begin With Ben’ campaign next month

Uncle Ben’s to launch ‘Begin With Ben’ campaign next monthUncle Ben’s to launch ‘Begin With Ben’ campaign next month

Uncle Ben’s is set to launch a £4m multi-channel campaign next month, with focus on the Express Rice range.

The ‘Begin With Ben’ campaign will include TV, press and outdoor advertising, and is expected to reach 96% of the adult population of the UK.

A TV campaign will launch on 1 March, promoting the ingredients that go into Express Rice.

The national outdoor campaign will consist of 48 sheets on major commuter routes and adjacent to supermarkets, as well as digital towers on major UK motorways. A cover wrap on metro newspapers will also form part of the campaign.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...