Uncle Ben’s is set to launch a £4m multi-channel campaign next month, with focus on the Express Rice range.
The ‘Begin With Ben’ campaign will include TV, press and outdoor advertising, and is expected to reach 96% of the adult population of the UK.
A TV campaign will launch on 1 March, promoting the ingredients that go into Express Rice.
The national outdoor campaign will consist of 48 sheets on major commuter routes and adjacent to supermarkets, as well as digital towers on major UK motorways. A cover wrap on metro newspapers will also form part of the campaign.