15 February 2012 - 2:05pm | posted by | 0 comments

Guerilla hired to manage West Yorkshire Travel Plan Network campaign

Guerilla hired to manage West Yorkshire Travel Plan Network campaignGuerilla hired to manage West Yorkshire Travel Plan Network campaign

Marketing and communications agency Guerilla has won its bid to manage a campaign for the West Yorkshire Travel Plan Network to encourage the use of public transport.

Newcastle agency Guerilla has prior experience in working with travel companies; it has previously been appointed for campaigns by travel brands including Arriva and Network One Ticketing.

The campaign itself aims to promote public transport use to people across West Yorkshire, by encouraging them to try public transport for one month in the hope of converting them to using it on a permanent basis.

A direct marketing campaign has already been used to contact businesses, where car-driving employees have been given the opportunity to apply for one of 450 free monthly travel passes.

The agency has claimed to have so far seen more than 2,500 applicants, making it the most successful marketing campaign ever used by the West Yorkshire Travel Plan Network.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

The Drum Election Podcast Features Cult LDN

24/04/2015
Our agency co-founder Cat Turner has a seat on The Drum's...

Running Stock Photography

24/04/2015
A shot from a recent stock shoot in North Wales.

E-Commerce website for Attends

23/04/2015
As a global organisation, Attends required a best-in-class...

Making Great Strides With Social and PPC

22/04/2015
Sleeping Giant Media works with Nova to increase the...

HEINEKEN UK

22/04/2015
Our comprehensive technical expertise has been instrumental...