RealtimeUK trumpets importance of CGI in new promo campaign

Animation studio RealtimeUK has released a new campaign video, highlighting to brands the value of animation-based content in promotion.

The 40-second short was produced to demonstrate the way in which the use of this kind of creative technology could transform the way brands approach online marketing.

The animation presents a short story of a series of characters leading monotonous, colourless lives, until a spark of inspiration allows them to transcend into a world of creative imagination.

RealtimeUK’s managing director, Tony Prosser, said: “In this economic climate brands have to work harder if they are to increase loyalty and build customer engagement. We wanted to produce a piece of creative that would provoke emotion from that audience – a wakeup call that asks brands ‘Isn’t it time to approach things differently?’”

Realtime:UK is to host a FREE webinar on Friday 9th March at 3pm during which Tony Prosser and Steve Beckett will talk about how CGI can help build brands. To register please click here.

Staff Writer

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