RealtimeUK trumpets importance of CGI in new promo campaign

Animation studio RealtimeUK has released a new campaign video, highlighting to brands the value of animation-based content in promotion.

The 40-second short was produced to demonstrate the way in which the use of this kind of creative technology could transform the way brands approach online marketing.

The animation presents a short story of a series of characters leading monotonous, colourless lives, until a spark of inspiration allows them to transcend into a world of creative imagination.

RealtimeUK’s managing director, Tony Prosser, said: “In this economic climate brands have to work harder if they are to increase loyalty and build customer engagement. We wanted to produce a piece of creative that would provoke emotion from that audience – a wakeup call that asks brands ‘Isn’t it time to approach things differently?’”

Realtime:UK is to host a FREE webinar on Friday 9th March at 3pm during which Tony Prosser and Steve Beckett will talk about how CGI can help build brands. To register please click here.