14 February 2012 - 11:40am | posted by | 0 comments

NCP to monitor consumer conversation with Social360

NCP to monitor consumer conversation with Social360NCP to monitor consumer conversation with Social360

Car parking business NCP has appointed social media monitoring specialist Social360 to track conversations about the brand.

The exercise aims to find opportunities and track potential corporate, service and operational issues being discussed about the brand on social media.

Alison Sams, head of marketing and customer retention at NCP, said: "Whilst we have many thousands of customer interactions every day we've traditionally not had a way of accessing direct feedback from our users. Social listening enables us to pick up on what people are saying about our brand and then to use this to enhance what we offer.

"The challenge for us, as for many brands, is the sheer volume of conversation out there and how to extract real value from it. Social360 cuts through the noise and just brings us the important content in a concise and actionable daily report."

Paddy Herridge, COO of Social360, said: "As the UK's best known car parking provider, NCP is a focus of discussion for anyone talking about parking on the web. However, the challenge is to filter out the noise around the brand to identify the content that presents real opportunities for the business."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...