13 February 2012 - 11:23am | posted by | 0 comments

Heart Magazines group commercial director Salmon to join Channel 4 as head of agency sales

Heart Magazines group commercial director Salmon to join Channel 4 as head of agency salesHeart Magazines group commercial director Salmon to join Channel 4 as

Matt Salmon, UK group commercial director for Heart Magazines, is to join Channel 4 as its second head of agency sales.

Salmon, who has held his current role at Heart Magazines since 2010, will be responsible for the relationships, output and revenue for half of the broadcaster’s agencies and clients and will report to sales director Jonathan Allan.

Allan said: "Matt is a clear leader and has managed a great deal of change at NatMag/Hearst, from which we will benefit greatly as we transform our approach towards agencies and clients. He also brings with him a different perspective on sales from the magazine sector and has many close client relationships, which will help us as we aim to get closer to them as a marketing partner."

Damon Lafford was also recently appointed as head of agency sales at Channel 4, while a head of digital and partnership innovation is also being sought. The role will see the successful applicant made responsible for driving sales innovation across multiple disciplines.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...