13 February 2012 - 3:35pm | posted by | 1 comment

Coke Zero unveils ‘Taste the Possibilities’ ad

Coke Zero has unveiled a new TV campaign, featuring the refreshed strapline ‘Taste the Possibilities’.

The campaign, targeting young men, was created by Ogilvy Brazil and will air until early March 2012 across TV and video on demand channels.

Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “This new TVC signals the start of what’s sure to be an exciting year for Coke Zero.

“The spot captures the essence of the brand as a beacon of possibilities, showing consumers that - just like the ‘Zero Sugar, Great Coke Taste’ Coke Zero offers - even the impossible can become a reality when you ‘Taste the Possibilities’ with Coke Zero.”

The pan-European ad features a young man’s car breaking down in the middle of nowhere. He opens a bottle of Coke Zero, and a girl with a toolkit shows up to fix the car. As he continues to drink, another girl shows up, with supplies of Coke Zero, with the situation becoming more improbable with each sip.

Comments

20 Feb 2012 - 09:48
missb52730's picture

Can anyone tell me what the song is on this advert?

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...