Coke Zero unveils ‘Taste the Possibilities’ ad
Coke Zero has unveiled a new TV campaign, featuring the refreshed strapline ‘Taste the Possibilities’. The campaign, targeting young men, was created by Ogilvy Brazil and will air until early March 2012 across TV and video on demand channels. Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “This new TVC signals the start of what’s sure to be an exciting year for Coke Zero. “The spot captures the essence of the brand as a beacon of possibilities, showing consumers that - just like the ‘Zero Sugar, Great Coke Taste’ Coke Zero offers - even the impossible can become a reality when you ‘Taste the Possibilities’ with Coke Zero.” The pan-European ad features a young man’s car breaking down in the middle of nowhere. He opens a bottle of Coke Zero, and a girl with a toolkit shows up to fix the car. As he continues to drink, another girl shows up, with supplies of Coke Zero, with the situation becoming more improbable with each sip.