10 February 2012 - 9:16am | posted by | 0 comments

Marks & Spencer develop Aurasma ad with Profero for last-minute Valentine’s Day gifts

Marks & Spencer develop Aurasma ad with Profero for last-minute Valentine’s Day gifts Marks & Spencer develop Aurasma ad with Profero for last-minute

Marks & Spencer has unveiled its first augmented reality ad, targeting those searching for last-minute Valentine’s Day gifts.

The ad, which will be situated at Waterloo Station from 9 to 13 February and was devised and created by Profero, invites consumers to hold an enabled phone or tablet device over the image to start the AR experience.

The model in the ad provides gifting inspiration from the M&S’ flower and lingerie ranges, before signposting customers to purchase online from their phones.

Dom McBrien, M&S director of multichannel trading, said: “We’re always keen to offer our customers new and convenient ways to buy our products. Valentine’s Day provides an ideal opportunity to see how our customers respond to augmented reality and help us attract last-minute ‘gifters-on-the-go’. We hope they enjoy the experience.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

British Triathlon Federation – Commonwealth Games social media campaign

30/09/2014
Winning a competitive pitch was only the first stage in our...

The K'NEX best thing

29/09/2014
The Challenge To re-invigorate the K’NEX construction brand...

New Balance Virtual Learning Environment

25/09/2014
Helping New Balance to develop a word class Virtual...

The Twitter #snowpixel Challenge

23/09/2014
Last Christmas, We Love Digital invented an entirely new...