10 February 2012 - 9:16am | posted by | 0 comments

Marks & Spencer develop Aurasma ad with Profero for last-minute Valentine’s Day gifts

Marks & Spencer develop Aurasma ad with Profero for last-minute Valentine’s Day gifts Marks & Spencer develop Aurasma ad with Profero for last-minute

Marks & Spencer has unveiled its first augmented reality ad, targeting those searching for last-minute Valentine’s Day gifts.

The ad, which will be situated at Waterloo Station from 9 to 13 February and was devised and created by Profero, invites consumers to hold an enabled phone or tablet device over the image to start the AR experience.

The model in the ad provides gifting inspiration from the M&S’ flower and lingerie ranges, before signposting customers to purchase online from their phones.

Dom McBrien, M&S director of multichannel trading, said: “We’re always keen to offer our customers new and convenient ways to buy our products. Valentine’s Day provides an ideal opportunity to see how our customers respond to augmented reality and help us attract last-minute ‘gifters-on-the-go’. We hope they enjoy the experience.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...