9 February 2012 - 2:58pm | posted by | 0 comments

Luxury yacht firm Y.CO unveils new site by Poke

The new Y.CO siteThe new Y.CO site

Yacht charter company Y.CO has launched a new website created by digital agency Poke.

Instead of endless lists and prices, the site groups yachts by genre and location, allowing the user to find the sort of holiday experience that appeals to them before delving into the detail.

The homepage features a video (created by Neon) in which the camera slowly roams around a boating enthusiast’s office and picks out various travel and yachting adornments.

Empire of the Sun’s track Walking On A Dream features as an optional musical backdrop.

The user can choose from headings such as Movie Night in Cannes or Swim With Giants in Socorro and browse through striking photos accompanied by snippets of information about each type of holiday, using the keyboard arrows to navigate from page to page.

Callum Peden, senior creative at Y.CO, said: "We’ve finished the project with a website which is totally unique in our industry and surpasses even our own expectations – in terms of design as well as functionality."

Don't miss out... Get your Digital news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...