Yacht charter company Y.CO has launched a new website created by digital agency Poke.
Instead of endless lists and prices, the site groups yachts by genre and location, allowing the user to find the sort of holiday experience that appeals to them before delving into the detail.
The homepage features a video (created by Neon) in which the camera slowly roams around a boating enthusiast’s office and picks out various travel and yachting adornments.
Empire of the Sun’s track Walking On A Dream features as an optional musical backdrop.
The user can choose from headings such as Movie Night in Cannes or Swim With Giants in Socorro and browse through striking photos accompanied by snippets of information about each type of holiday, using the keyboard arrows to navigate from page to page.
Callum Peden, senior creative at Y.CO, said: "We’ve finished the project with a website which is totally unique in our industry and surpasses even our own expectations – in terms of design as well as functionality."