9 February 2012 - 12:50pm | posted by | 0 comments

Thomas Cook partners with Hi-Media to boost online ad revenues

Thomas CookThomas Cook

Thomas Cook is working with Hi-Media in the UK as it looks to increase its online advertising revenues.

Hi-media will work with advertisers and their agencies to develop bespoke advertising for Thomas Cook's travel-minded audience.

Stuart Adamson, head of media solutions Europe at Thomas Cook Online, said: "We have a large and loyal customer base across Europe visiting our sites looking for inspiration, researching and booking their travel option.

"We know this is a highly valuable audience, so partnering with Hi-Media helps us gain traction with major brands looking to reach purchase decision-makers."

Mathieu Roche, managing director of Hi-Media UK, added: "We will work with advertisers and their agencies to offer them a wide variety of branding and performance advertising solutions to reach this premium audience.”

Don't miss out... Get your Digital news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...