Footwear brand Clarks has teamed with Aurasma for four of its women’s spring summer adverts.
From the end of the month, consumers will be able to bring the campaign to life by pointing a smartphone with the app downloaded at a poster featuring the Aurasma logo.
As well as seeing the Bodkin Bay, Henderson Sky, Dollar Craze and Scent Bottle products, Clarks’ consumers will then be able to click through to the Clarks website to continue browsing.
Roy Gardner, head of category at Clarks, said: “We’re proud to be the first footwear brand to offer this experience to our consumers in the UK. Aurasma technology enables us to provide fantastic insight into the Clarks brand at a time when we are embracing new and innovative ways of inspiring and engaging our consumers.”
Martina King, Aurasma’s managing director, said: “We are thrilled to be working with such a well loved brand as Clarks on this exciting campaign. We all love shoe shopping but now customers can extend that experience by browsing a new range of Clarks footwear before they even step inside a store. Clarks are taking their fashion credentials to the next level so it is only fitting that modern technology like Aurasma should help them along the way.”