An analysis of search engine visits through January has shown that the portals to online data are proving to be more popular than ever with 2.3bn visits over the month, nearly 100m more than the same period last year.
In figures compiled by Experian Hitwise Google sites continued to dominate the rankings, pulling in an impressive 90.64% share of all UK searches, a slight decrease from December’s figure of 91.75% but still far in advance of its nearest rival, Microsoft, which accounted for just over 4%.
In year on year terms however Google continued to tighten its stranglehold, increasing its market share in search by 0.27% whilst both Yahoo! and Microsoft registered year on year declines.
James Murray, Market Research Analyst at Experian Hitwise commented: "Search is one of the most crucial elements of online marketing and our data shows that search is growing, with nearly 100 million more visits going to search engines this January than last January. As search continues to grow marketers need the right tools at their fingertips to understand how they can maximise their search campaigns, to get traffic delivered to their website."