Heineken has revealed that it is to extend its partnership with the James Bond series, and will launch a global marketing campaign in September to promote the release of new film SKYFALL.
Michael G. Wilson and Barbara Broccoli, SKYFALL producers, said: “The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver.”
The sixth consecutive Bond film that the Heineken brand has been involved with, the campaign will include a range of promotion and activation rights in and around the film, as well as actor Daniel Craig being involved in the campaign for the first time.
Facebook and Google will also be used in an attempt to promote conversations about the film by adult consumers.
Alexis Nasard, chief commercial officer of Heineken, said: “When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership.
“The trust that we have built has allowed us to take the partnership to a new level by linking SKYFALL directly with our award winning global ‘Open Your World’ campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers.”