8 February 2012 - 10:20am | posted by | 0 comments

Heineken to launch global marketing campaign to promote next Bond film

Heineken to launch global marketing campaign to promote next Bond filmHeineken to launch global marketing campaign to promote next Bond film

Heineken has revealed that it is to extend its partnership with the James Bond series, and will launch a global marketing campaign in September to promote the release of new film SKYFALL.

Michael G. Wilson and Barbara Broccoli, SKYFALL producers, said: “The level of collaboration with Heineken is unprecedented. We are excited by the global reach and the creativity that the Heineken team is able to deliver.”

The sixth consecutive Bond film that the Heineken brand has been involved with, the campaign will include a range of promotion and activation rights in and around the film, as well as actor Daniel Craig being involved in the campaign for the first time.

Facebook and Google will also be used in an attempt to promote conversations about the film by adult consumers.

Alexis Nasard, chief commercial officer of Heineken, said: “When two great brands like Heineken and James Bond join together, excitement is guaranteed. We are proud of our long standing partnership.

“The trust that we have built has allowed us to take the partnership to a new level by linking SKYFALL directly with our award winning global ‘Open Your World’ campaign. We are confident our activation plan will ignite the conversation with our consumers and film viewers.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...