Drinks brand Oasis sponsors Celebrity Juice
Soft drinks brand Oasis has signed up to sponsor ITV2 show Celebrity Juice. Some 26 Oasis idents will air throughout Celebrity Juice's run, beginning tomorrow (9 February). Aimed at 16-24 year-olds, the idents paropdy popular American celebrity newsflashes. Zoe Howorth, market activation director for Coca-Cola Great Britain, said: “We’re excited to be partnering with popular ITV2 comedy panel show Celebrity Juice – tapping into the natural synergy between Oasis and the show, with their shared light-hearted approach and irreverent sense of humour. "Developing our ‘Oasis, it’ll go with anything’ campaign, the activity brings to life the brand’s association with food whilst showcasing the unique Oasis personality to our target audience.” Mike Barrett, key account director at ITV Commercial, added: "Celebrity Juice remains a hugely popular show, most recently winning a National Television Award for the best Comedy Panel Show, and continues to go from strength to strength along with ITV2. "We are delighted with its new association with Oasis, and look forward to working with them on this multi-platform partnership over the coming year."