7 February 2012 - 9:27am | posted by | 0 comments

UTV Media to merge three stations to create Signal 107

UTV Media to merge three stations to create Signal 107UTV Media to merge three stations to create Signal 107

UTV Media has announced that it is planning to merge newly acquired stations The Wyre and The Severn with Wolverhampton’s The Wolf, in order to create new station Signal 107.

It has been revealed that the station will be fully launched in March, coinciding with the start of the new Rajar sweeps.

UTV bought The Severn and The Wyre which cover Telford, Shropshire and Kidderminster last Friday from MNA Broadcasting Limited (MNAB).

Calum Macaulay, director of local radio for UTV Media (GB), said: “I’m delighted to be growing UTV’s local network with the launch of Signal 107 across Wolverhampton, Shropshire and North Worcestershire. We’re already working on our plans for March and look forward to launching the new station, with a potential TSA of over 900,000, to offer a direct alternative to Beacon Radio.”

Don't miss out... Get your Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...