7 February 2012 - 9:27am | posted by | 0 comments

UTV Media to merge three stations to create Signal 107

UTV Media to merge three stations to create Signal 107UTV Media to merge three stations to create Signal 107

UTV Media has announced that it is planning to merge newly acquired stations The Wyre and The Severn with Wolverhampton’s The Wolf, in order to create new station Signal 107.

It has been revealed that the station will be fully launched in March, coinciding with the start of the new Rajar sweeps.

UTV bought The Severn and The Wyre which cover Telford, Shropshire and Kidderminster last Friday from MNA Broadcasting Limited (MNAB).

Calum Macaulay, director of local radio for UTV Media (GB), said: “I’m delighted to be growing UTV’s local network with the launch of Signal 107 across Wolverhampton, Shropshire and North Worcestershire. We’re already working on our plans for March and look forward to launching the new station, with a potential TSA of over 900,000, to offer a direct alternative to Beacon Radio.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...