UTV Media has announced that it is planning to merge newly acquired stations The Wyre and The Severn with Wolverhampton’s The Wolf, in order to create new station Signal 107.
It has been revealed that the station will be fully launched in March, coinciding with the start of the new Rajar sweeps.
UTV bought The Severn and The Wyre which cover Telford, Shropshire and Kidderminster last Friday from MNA Broadcasting Limited (MNAB).
Calum Macaulay, director of local radio for UTV Media (GB), said: “I’m delighted to be growing UTV’s local network with the launch of Signal 107 across Wolverhampton, Shropshire and North Worcestershire. We’re already working on our plans for March and look forward to launching the new station, with a potential TSA of over 900,000, to offer a direct alternative to Beacon Radio.”