O2 has announced that it is extending its partnership with the Rugby Football Union (RFU) for another four years.
The new partnership maintains O2’s presence on Senior England, Saxons and Women’s team kit and will also see O2 continue as the exclusive telecommunications provider to the RFU, as well as the extension of its Priority offering to rugby fans on O2.
Ronan Dunne, O2 CEO, said: “We’ve been a proud sponsor of England Rugby for over 16 years and together with the RFU we are committed to building upon our achievements and creating great experiences for customers and fans. Working together with the RFU we will continue to look at how we can use technology to extend the rugby experience beginning with expanding Priority for rugby fans on O2.”
O2 will continue its involvement with the RFU’s grassroots rugby programmes, building on the success of past campaigns including O2 Scrum on the Beach and O2 Touch, with the aim of making rugby accessible to everyone.
The pair will also work in partnership to create an enhanced digital experience for rugby fans, including expanding online platforms and further developing initiatives such as O2 Inside Line, to bring fans closer to the team and its players.
Sophie Goldschmidt, RFU chief commercial officer, said: “We are delighted to be extending our partnership with O2. They have been a long term supporter of rugby at both the grassroots and elite level. O2’s commitment to further develop our partnership and deliver even richer and more engaging rugby experiences to fans and players is fantastic. This is aligned with the RFU’s goals to further grow the game in innovative ways.”