4 February 2012 - 11:08am | posted by | 1 comment

McDonald’s launches ‘First Day’ TV campaign

McDonald’s has launched its latest assault on our television screens with the premiere of its latest TV ad, ‘First Day’.

Aired in both 60sec and 40sec formats the piece follows a young man on his first day in a new job who decides to head somewhere familiar for his lunch – McDonald’s.

Conceived by Leo Burnett London the campaign is designed to reflect McDonald’s five year restaurant refurbishment campaign, which has seen a broader choice of menu options introduced alongside new technologies.

Alistair Macrow, Vice President, Marketing, McDonald's UK, said: “Our latest advert focuses on the high-quality food and dining experience that McDonald's customers have come to know and trust.

“We pride ourselves on the fact that our customers can enjoy the same great food and service regardless of where or when they visit us and our modern and comfortable restaurants, which all offer free Wi-Fi, provide the perfect setting for people to come in and enjoy breakfast, a relaxing lunch or even just a quick-stop coffee.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub:

Comments

16 Feb 2012 - 13:42
kirst17174's picture

“Our latest advert focuses on the high-quality food and dining experience"... does it?? Really not sure if I agree!

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...