2 February 2012 - 12:00pm | posted by | 0 comments

The Economist continues “Where do you stand?” campaign with two new posters

The Economist continues “Where do you stand?” campaign with two new postersThe Economist continues “Where do you stand?” campaign with two new
The Economist continues “Where do you stand?” campaign with two new posters

Next week will see The Economist’s ‘Where do you stand?’ brand campaign return to underground train stations in London.

Tackling two new subjects, presenting arguments for and against each topic, the double posters will approach the questions of whether drone strikes are justifiable, and whether social media should be censored.

The ongoing campaign, created by Abbott Mead Vickers BBDO with media planning and buying by PHD, was originally launched in 2010 to drive debate and discussion on key issues covered in the weekly newspaper. The new ads officially launch on Monday 6 February and are live until 20 February.

Through the posters, The Economist wants to continue challenging non-readers’ misconceptions of the brand by demonstrating its wide-ranging editorial content. Posters also offer potential readers a free copy of The Economist through a text code.

Tying in with Social Media Week, the ads will be supported with activity on The Economist’s Facebook and Twitter accounts from 13 February, including a discussion on the two ad topics, asking readers to consider where they stand on each issue on Facebook, and a poll on Twitter asking people to choose between the compelling arguments on both sides.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...