The brand website for Dodson & Horrell, leading UK horse feed manufacturer, has been overhauled by Standout.
The site, built on a CMS platform, aims to engage horse owners and raise awareness of Dodson & Horrell’s rider sponsorship programme, which includes several Team GBR riders such as Zara Phillips.
Standout worked with the horse feed manufacturer to establish the target audience for the new site, the look and feel of the creative design the business wanted to achieve, and a clear set of objectives.
Dan Barber, founder and managing director of Standout UK, said: “It is always a privilege to work with market leading brands and Dodson & Horrell is no exception, especially with 2012 being an Olympic year. Dodson & Horrell can enjoy a marvellous year for its profile and its riders, backed by an impressive website which will help the business to greater success.”