31 January 2012 - 9:21am | posted by | 0 comments

Strong Twitter & LinkedIn ad growth predicted

Strong Twitter & LinkedIn ad growth predictedStrong Twitter & LinkedIn ad growth predicted
Strong Twitter & LinkedIn ad growth predicted

Ad revenue at social networking sites Twitter and LinkedIn is projected to see robust growth for the foreseeable future, according to research by eMarketer.

Looking at paid for advertising only the analysts projected an 83% increase in Twitter ad revenues to $260m and a 46.1% increase in LinkedIn revenues to $226m for 2012.

Twitter is seen as benefitting from robust growth in ad revenues through to 2014 albeit gradually tapering off in percentage change terms.

LinkedIn shares a very similar profile although the professional portal remains streets ahead in terms of non-US revenue with around a third of its earnings generated beyond US shores.

Twitter by contrast is heavily dependent on its home territory, drawing 90% of its revenues from American turf.

Don't miss out... Get your Social Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...