31 January 2012 - 11:48am | posted by | 0 comments

H&M Super Bowl advert featuring David Beckham in his pants previewed

H&M’s Super Bowl advert featuring footballer David Beckham in his pants has been released a few days before being transmitted during the game itself in the US.

The black and white advert, released early on the brand's YouTube channel, promotes the brand’s new Bodywear range and will be transmitted during the Second Quarter of the game.

As well as the advert, the campaign will also be supported through social media, national advertising, PR and consumer engagement activity.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...