31 January 2012 - 3:51pm | posted by | 0 comments

H&M and David Beckham collaboration promoted by Multiply’s supersize shopping bags

H&M and David Beckham collaboration promoted by Multiply’s supersize shopping bags H&M and David Beckham collaboration promoted by Multiply’s supersize
H&M and David Beckham collaboration promoted by Multiply’s supersize shopping bags
H&M and David Beckham collaboration promoted by Multiply’s supersize shopping bags

To promote the collaboration of H&M and David Beckham Bodywear, Multiply has created five supersize shopping bags, sited in five key London locations.

The bags, which launched yesterday and will be sited for three days, have been placed in locations such as Tower Bridge, Victoria Station and Westfield Shopping Centre.

Pictures of the bags by Multiply, which acquired London experience agency Made earlier this month, were then posted on Facebook by David Beckham, who said: “You may have noticed these "small" bags dotted around London today. Love them. Look out for my H&M Bodywear launch this week.”

The pictures have received almost 75,000 ‘likes’ on his Facebook page.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...