Psychologists label January 30 as ‘Happy Monday’
Brands will be hoping to see consumers lift their spend, with today, Monday January 30, being named as the happiest Monday of the year by psychologists.
The day has been declared as such by psychologists who cite the years first pay check and newly booked summer holidays as helping to banish the winter blues.
The date is regarded as when the majority of folk put the financial excess of Christmas behind them and coincides with the busiest weekend of the year for booking holidays.
Dr David Holmes, a senior psychologist at Manchester Metropolitan University, said: “We all go in to work on that Monday, January 30, with renewed vigour.
“We are buoyed by the excitement of having money in the bank again and having one of the major family events of the year – the annual summer holiday – to look forward to.
“This is a day when we feel particularly happy.”