Matthew Broderick revisits Ferris Bueller role for Honda's Super Bowl advert

The rumoured Ferris Bueller campaign expected to be released for the Super Bowl has turned out to be for Honda, and features actor Matthew Broderick playing himself, rather than the seminal character from the classic John Hughes film.

The advert, by RPA, has been revealed in advance of the Super Bowl after a teaser was released last week, indicating that Broderick would be reprising the role, when in fact he is playing himself recreating familiar scenes from Ferris Bueller’s Day Off, including repeating the famous line “Life Moves Pretty Fast. If you don’t stop and look around once in a while, you may miss it.”

It has been revealed that brands advertising during this year's Super Bowl will have to pay $117,000 dollars a second for their advert.

The advert was produced by Moxie Pictures and directred by Todd Phillips.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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