30 January 2012 - 3:30pm | posted by | 3 comments

Matthew Broderick revisits Ferris Bueller role for Honda's Super Bowl advert

The rumoured Ferris Bueller campaign expected to be released for the Super Bowl has turned out to be for Honda, and features actor Matthew Broderick playing himself, rather than the seminal character from the classic John Hughes film.

The advert, by RPA, has been revealed in advance of the Super Bowl after a teaser was released last week, indicating that Broderick would be reprising the role, when in fact he is playing himself recreating familiar scenes from Ferris Bueller’s Day Off, including repeating the famous line “Life Moves Pretty Fast. If you don’t stop and look around once in a while, you may miss it.”

It has been revealed that brands advertising during this year's Super Bowl will have to pay $117,000 dollars a second for their advert.

The advert was produced by Moxie Pictures and directred by Todd Phillips.

Don't miss out... Get your Advertising news by email


30 Jan 2012 - 16:27
Jeff Albertson's picture

what a let down

30 Jan 2012 - 16:40
Nick Rhind's picture

Well done on such a cult and classic spin.

I cant belive some people cant tell the difference between the actor and the character he plays. Its pretty obvious he is playing himself

30 Jan 2012 - 18:25
robos49547's picture

Wow, I bet this seemed like a good idea in the pitch meeting, but no one had asked how broderick wanted, too much and then they had to hold 117k for the add spot .... The perfect storm, over weight, over made up actor, script written by an iphone app, and shot by ... Well I think u get a point, they should have just asked yellow to re right the theme. Try oh dear instead of oh yeah.


Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

Challenge. Women Make Waves is a new online blog network...

Swoon Editions

The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

We spoke to Sue Higgins Finance Director at creative agency...