The Advertising Standards Authority has launched an investigation into tweets by celebrities such as Katie Price and Rio Ferdinand promoting Snickers as part of its ‘you’re not you when you’re hungry’ campaign.
Ferdinand had sent out tweets about knitting, such as ‘Really getting into knitting!!! Helps me relax after high-pressure world of the Premiership’ while Katie Price discussed Eurozone policies.
The celebrities then tweeted ‘You’re not you when you’re hungry @snickersUk#hungry#spon’ with a picture on them holding a Snickers.
Since they got paid for sending these tweets, the ASA is investigating whether the celebrities' first 'teaser' tweets should have indicated that they were part of an advert, and if the ‘#spon’ in the last tweet made it clear enough that it was advertising.