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Infographic: How to get more clicks on Twitter

Dan Zarella, HubSpot's social media scientist, has created an infographic on how to increase the click through rate (CTR) on tweets.

Using research he has carried out into the subject, Zarella calculated CTR as the number of clicks on a tweeted link divided by the number of followers the account had when it was tweeted.

He looks at the best length for tweets, the best times to get click throughs and the best words or phrases to use.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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