Mecca Bingo is tonight launching a new TV campaign promoting a gift for customers who play online, in clubs or on mobile.
The Everyone's a Winner ad, soundtracked by Haircut 100's 'Fantastic Day', was created by Gravity London on behalf of Mecca's digital division, Rank Interactive.
Media buying has been handled by Boutique Media Communications.
Phil Gates, marketing director for Rank Interactive, said: “This is our biggest campaign to date, driven by an intense customer insight, and it’s the first time we have integrated all three channels – online, mobile and clubs.
“The multi-media approach, led by TV, will deliver tightly forecast commercial results which will get our Mecca brand off to a flying start for 2012.”