25 January 2012 - 12:42pm | posted by | 0 comments

Lynx's new female fragrance 'sells out' on Facebook

Lynx sells out on FacebookLynx sells out on Facebook

Men's deoderant brand Lynx has hailed Facebook for helping to promote its new female fragrance 'For Her'.

100 cans of the new Lynx Attract 'For Her' were made exclusively available through the Lynx Effect Facebook page on Monday and sold out "within a couple of hours", the brand said.

Selina Sykes, Lynx marketing manager at Unilever UK, said: “This was a historic moment for Lynx as a brand. For the first time in our 27 year history we have launching a male and female fragrance at the same time.

“With nearly 700,000 fans, using F Commerce was a logical part of the launch phase for us to make this limited edition For Her fragrance exclusively available to our existing and new fans, ahead of the cans going on sale in stores."

Lynx is promoting its move into the female market with a £7.2m marketing campaign.

Don't miss out... Get your Advertising news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

22/07/2014
Challenge. Women Make Waves is a new online blog network...

Swoon Editions

22/07/2014
The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

17/07/2014
The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

15/07/2014
Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

15/07/2014
We spoke to Sue Higgins Finance Director at creative agency...