Men's deoderant brand Lynx has hailed Facebook for helping to promote its new female fragrance 'For Her'.
100 cans of the new Lynx Attract 'For Her' were made exclusively available through the Lynx Effect Facebook page on Monday and sold out "within a couple of hours", the brand said.
Selina Sykes, Lynx marketing manager at Unilever UK, said: “This was a historic moment for Lynx as a brand. For the first time in our 27 year history we have launching a male and female fragrance at the same time.
“With nearly 700,000 fans, using F Commerce was a logical part of the launch phase for us to make this limited edition For Her fragrance exclusively available to our existing and new fans, ahead of the cans going on sale in stores."
Lynx is promoting its move into the female market with a £7.2m marketing campaign.