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How SPAM’s social media presence helped the brand reach new audience

This case study outlines how SPAM’s social media presence was revitalised by a social media strategy implemented by I Spy. The campaign received a nomination in the category of Best FMCG / Consumer Goods Social Media Strategy at the Social Buzz Awards 2011.

This article outlines the background to and implementation of a coupon campaign utilising social media, which resulted in over 40,000 new Facebook fans for the brand.

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