24 January 2012 - 8:17am | posted by | 0 comments

Social media rivals step up PR battle over Google search

Social media rivals step up PR battle over Google search Social media rivals step up PR battle over Google search

Facebook, MySpace and Twitter have stepped up their PR battle against Google by introducing an add-on which shows users how search results would look without Google’s recent changes – which prioritise Google+ results in the rankings.

The add-on is mischievously named “don’t be evil” after Google’s famous motto and is intended to highlight how Google is watering down its ethical idealism by favouring its own social network over others.

Such antics are said to have watered down Google’s aims of giving a broad view of the most popular links on the web.

Google claim their US update, named ‘search Plus your World’, was intended to transform Google into a “search engine that understands not only content, but also people and relationships.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...