Social media rivals step up PR battle over Google search

Facebook, MySpace and Twitter have stepped up their PR battle against Google by introducing an add-on which shows users how search results would look without Google’s recent changes – which prioritise Google+ results in the rankings.

The add-on is mischievously named “don’t be evil” after Google’s famous motto and is intended to highlight how Google is watering down its ethical idealism by favouring its own social network over others.

Such antics are said to have watered down Google’s aims of giving a broad view of the most popular links on the web.

Google claim their US update, named ‘search Plus your World’, was intended to transform Google into a “search engine that understands not only content, but also people and relationships.”

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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