McDonald’s Twitter campaign backfires

Marketing savvy fast food chain McDonald’s has been left managing the fallout from an ill-advised Twitter campaign after a hunt for #McDStories elicited a string of less than flattering responses from burger fans.

McDonald’s itself got the ball rolling with an on message quote from a potato supplier who said: “When u make something w/pride, people can taste it” and a tweet inviting the curious to ”meet” some of the firms staffers.

Some of the less than wholesome responses however likely weren’t what McDonald’s had in mind, including this remark from @DigitalStokes: “I used to like McDonalds. I stopped eating McDonalds years ago because every time I ate it I felt like I was dying inside.”

@Cate_Storm also got in on the act with a tweet of her own, noting: “I just read that McDonalds chicken nuggets have a foaming agent in them, similar to products used for building materials.”

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John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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