23 January 2012 - 11:40am | posted by | 1 comment

Lynx set for £7.2m campaign to target female audience with Lynx Attract

Unilever grooming brand Lynx is to roll out a £7.2m marketing campaign to promote the launch of Lynx Attract, targeting the female fragrance sector.

The campaign will roll out across TV, digital, cinema, out-of-home and public relations, with a teaser video ‘Cops and Robbers’ by BBH London, having been designed to highlight the impact of the Lynx Effect, including the strap-line ‘Nothing will ever be the same again’.

The advert by BBH entitled ‘For Him and For Her’ will break on 1 February.

Kieran Danaher, brand manager at Unilever UK, said: “This is a historic moment for Lynx as a brand. For the first time in our 27 year history we are launching a male and female fragrance at the same time. Lynx Attract will unleash the full power of the ‘Lynx Effect’ for both sexes and make the mating game doubly exciting.”

The teaser video has been created by BBH London, while social media activity will be undertaken by TMW, media buying by Mindshare and PR by Mischief.

Comments

23 Jan 2012 - 18:00
scallywag's picture

Isn’t it time you were seduced by a clever advertising campaign designed to reassert the notion that women can do the chasing too? Finally….

http://scallywagandvagabond.com/2012/01/lynx-deodorant-set-to-launch-lin...

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Solid-as-a-rock strategy for County Stone Granite

01/06/2015
County Stone Granite is an established family business with...

Avalon's Spirit Collection launch for Hailstones Glass Jewels

01/06/2015
How do you launch a new jewellery collection? Based on the...

New Client Announcement - Katy Perry Fragrances!

01/06/2015
We are thrilled to announce Katy Perry Fragrances as our...

Launching SPLYT with a Social & Media Splash

29/05/2015
Rooster cut through the crowded taxi and sharing economy...

A new collaboration for Zatchels

29/05/2015
What happens when one of the world’s most respected...