20 January 2012 - 2:36pm | posted by | 0 comments

NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levels

NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levelsNHS Dudley Public Health appoints ORB to create campaign to increase

NHS Dudley Public Health has appointed ORB to create a radio, social, outdoor and ambient media campaign with the aim of increasing awareness and uptake of cervical screening amongst 25 to 29-year-old women.

The campaign will focus on increasing the number of women who get a smear test after they are first invited, as well as encouraging regular participation in screening every three years after.

Rob Bloxham, managing director at ORB, said: “We are going to work closely with NHS Dudley Public Health to deliver a creative, engaging and impactful campaign which young women can really identify with. We are looking forward to working on such an important campaign which hopefully challenges attitudes towards cervical screening.”

Part of the campaign will include a dedicated microsite to provide further information about cervical screening.

Joy Boyes, PR and campaigns officer for NHS Dudley Public Health, said: “ORB demonstrated a clear understanding of the aims and objectives of this project, and we’re confident that the team will deliver a campaign which not only educates and reinforces the message of the importance of smear tests, but actively encourages the target audience to book in for the potentially lifesaving screening.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...