20 January 2012 - 2:36pm | posted by | 0 comments

NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levels

NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levelsNHS Dudley Public Health appoints ORB to create campaign to increase

NHS Dudley Public Health has appointed ORB to create a radio, social, outdoor and ambient media campaign with the aim of increasing awareness and uptake of cervical screening amongst 25 to 29-year-old women.

The campaign will focus on increasing the number of women who get a smear test after they are first invited, as well as encouraging regular participation in screening every three years after.

Rob Bloxham, managing director at ORB, said: “We are going to work closely with NHS Dudley Public Health to deliver a creative, engaging and impactful campaign which young women can really identify with. We are looking forward to working on such an important campaign which hopefully challenges attitudes towards cervical screening.”

Part of the campaign will include a dedicated microsite to provide further information about cervical screening.

Joy Boyes, PR and campaigns officer for NHS Dudley Public Health, said: “ORB demonstrated a clear understanding of the aims and objectives of this project, and we’re confident that the team will deliver a campaign which not only educates and reinforces the message of the importance of smear tests, but actively encourages the target audience to book in for the potentially lifesaving screening.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...