20 January 2012 - 2:36pm | posted by | 0 comments

NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levels

NHS Dudley Public Health appoints ORB to create campaign to increase cervical screening levelsNHS Dudley Public Health appoints ORB to create campaign to increase

NHS Dudley Public Health has appointed ORB to create a radio, social, outdoor and ambient media campaign with the aim of increasing awareness and uptake of cervical screening amongst 25 to 29-year-old women.

The campaign will focus on increasing the number of women who get a smear test after they are first invited, as well as encouraging regular participation in screening every three years after.

Rob Bloxham, managing director at ORB, said: “We are going to work closely with NHS Dudley Public Health to deliver a creative, engaging and impactful campaign which young women can really identify with. We are looking forward to working on such an important campaign which hopefully challenges attitudes towards cervical screening.”

Part of the campaign will include a dedicated microsite to provide further information about cervical screening.

Joy Boyes, PR and campaigns officer for NHS Dudley Public Health, said: “ORB demonstrated a clear understanding of the aims and objectives of this project, and we’re confident that the team will deliver a campaign which not only educates and reinforces the message of the importance of smear tests, but actively encourages the target audience to book in for the potentially lifesaving screening.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

printMAX eCommerce site

31/03/2015
Large format printer retailer, printMAX, asked us to update...

XBOX XMAS WISHLIST

31/03/2015
The pre-Christmas buzz on xbox.com was aimed squarely at...

Meet the agency that's been profitable every year for 35 years

31/03/2015
Tayburn is the only agency to be included in the top 10 for...

Heineken UEFA Champions League

30/03/2015
Brief in brief: Create exciting new packaging and a visual...