20 January 2012 - 4:11pm | posted by | 1 comment

DC Comics unveils new identity

DC Comics unveils new identityDC Comics unveils new identity
Some of the different versions to be used
DC logos from 1940 -2012

DC Comics has unveiled a new logo, for the second time this decade.

The new design features the letter D being ‘peeled back’ to reveal the letter C, and replaces the logo introduced in 2005 where DC appeared in white, with a blue outline and a shooting star appearing in a circle around the letters.

It was created by John Rood, DC Entertainment’s executive vice president of sales, marketing, and business development, and Amit Desai, senior vice president of franchise management, in collaboration with Landor Associates.

Rood and Desai spent most of last year talking to DC and Warner Bros. divisions and conducting focus groups of fans and specific demographics to find out what they thought of the suggested logo.

FastCoCreate has revealed that the brand will be implemented in phases, with different versions for different comics.

Comments

JMc
20 Jan 2012 - 16:54
JMc's picture

More modern and interesting than the last logo. I'll always like the classic bullet logo I grew up with but this one looks good. The way it can be adapted for different titles just works better and fits in with the updated take on the DC stable of characters since the 2011 "New 52" re-launch. Shame the 2 updates (characters and logos) didn't happen at once.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...