20 January 2012 - 4:11pm | posted by | 1 comment

DC Comics unveils new identity

DC Comics unveils new identityDC Comics unveils new identity
Some of the different versions to be used
DC logos from 1940 -2012

DC Comics has unveiled a new logo, for the second time this decade.

The new design features the letter D being ‘peeled back’ to reveal the letter C, and replaces the logo introduced in 2005 where DC appeared in white, with a blue outline and a shooting star appearing in a circle around the letters.

It was created by John Rood, DC Entertainment’s executive vice president of sales, marketing, and business development, and Amit Desai, senior vice president of franchise management, in collaboration with Landor Associates.

Rood and Desai spent most of last year talking to DC and Warner Bros. divisions and conducting focus groups of fans and specific demographics to find out what they thought of the suggested logo.

FastCoCreate has revealed that the brand will be implemented in phases, with different versions for different comics.

Don't miss out... Get your Design news by email

See all specialist newsletters

Comments

JMc
20 Jan 2012 - 16:54
JMc's picture

More modern and interesting than the last logo. I'll always like the classic bullet logo I grew up with but this one looks good. The way it can be adapted for different titles just works better and fits in with the updated take on the DC stable of characters since the 2011 "New 52" re-launch. Shame the 2 updates (characters and logos) didn't happen at once.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Case Study | Building Blocks

20/08/2014
Building Blocks's Operations Director and Co-Founder, tell...

Social Media Training

18/08/2014
We love to share what we know and what we've learned about...

We created an increase in web traffic by 182%

12/08/2014
The company Blossom Mother & Child constantly reinvent...