19 January 2012 - 9:02am | posted by | 1 comment

Yoda features in Vodafone campaign to promote RED box transfer service

Vodafone will today release a new advertising campaign featuring Star Wars character Yoda to promote its RED box service.

The new service will automatically transfer contacts and content from one users handset to another when they upgrade.

The advert, the first created by Rainey Kelly Campbell Roalf/Y&R, features Yoda attempting to use his Jedi powers to transfer numbers from a smartphone to a new phone and retains the strapline ‘Power to You’.

Lucasfilm produced the advert with visual effects provided by Industrial Light & Magic.

Comments

19 Jan 2012 - 09:32
Jeff Albertson's picture

the force is weak in this one

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...