19 January 2012 - 9:02am | posted by | 1 comment

Yoda features in Vodafone campaign to promote RED box transfer service

Vodafone will today release a new advertising campaign featuring Star Wars character Yoda to promote its RED box service.

The new service will automatically transfer contacts and content from one users handset to another when they upgrade.

The advert, the first created by Rainey Kelly Campbell Roalf/Y&R, features Yoda attempting to use his Jedi powers to transfer numbers from a smartphone to a new phone and retains the strapline ‘Power to You’.

Lucasfilm produced the advert with visual effects provided by Industrial Light & Magic.

Comments

19 Jan 2012 - 09:32
Jeff Albertson's picture

the force is weak in this one

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Invitations With Gravitas

29/01/2015
Denmore Press - Prestigious Invites & Bespoke Envelopes...

The Dogs Trust relaunch with a responsive website!

29/01/2015
The challenge Dogs Trust, the largest dog welfare charity...

Responsive Website for B2B publisher Incisive Media

28/01/2015
How do you bring a major B2B publishing firm’s website into...

The Launch of the New Generation Hyundai i20

28/01/2015
The start of 2015 marked the launch of the New Generation...

Generating Coverage is Plain Sailing for Cruise Nation

27/01/2015
The Rooster team has continued to generate high levels of...