Yoda features in Vodafone campaign to promote RED box transfer service

Vodafone will today release a new advertising campaign featuring Star Wars character Yoda to promote its RED box service.

The new service will automatically transfer contacts and content from one users handset to another when they upgrade.

The advert, the first created by Rainey Kelly Campbell Roalf/Y&R, features Yoda attempting to use his Jedi powers to transfer numbers from a smartphone to a new phone and retains the strapline ‘Power to You’.

Lucasfilm produced the advert with visual effects provided by Industrial Light & Magic.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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