19 January 2012 - 12:03pm | posted by | 0 comments

Ideal Standard appoints Euro RSCG London to pan-European communications brief

Ideal Standard appoints Euro RSCG London to pan-European communications briefIdeal Standard appoints Euro RSCG London to pan-European

Bathroom solutions provider Ideal Standard has appointed Euro RSCG London to handle its pan-European communications account.

As part of the pitch, agencies were asked to develop a joined-up communications strategy that will that will work across all stakeholders and recharge the brand’s identity.

Kerris Bright, CMO for Ideal Standard International, said: “We were extremely impressed by Euro RSCG’s planning, creative and integrated capabilities and we are looking forward to working closely with them to deliver our commercial objectives. As Europe’s leading contemporary bathroom brand we wanted to work with a future focused and innovative agency.”

Russ Lidstone, CEO of Euro RSCG London, added: “Ideal Standard is a fantastic business focused on innovation and consumer centric design. There is a great opportunity to bring this truth to light in a compelling way and we look forward to helping them do so.”

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...